12/27/2023 0 Comments Beyond beef![]() Jesse Newman: He's a native of the Washington, D.C. Kate Linebaugh: That's our colleague Jesse Newman. Jesse Newman: So, Ethan Brown is this tall, bearded, 51-year-old entrepreneur. Coming up on the show, will Beyond Meat be able to get beyond its problems?īeyond Meat is the brainchild of a man named Ethan Brown, who sees plant-based meat as a way to fight climate change. Welcome to The Journal, our show about money, business and power. Kate Linebaugh: The company's plight has many wondering whether Beyond Meat and the plant industry at large have hit their expiration date. The company is losing more and more money each quarter. Jesse Newman: The list of their troubles is long. Kate Linebaugh: But, now Beyond Meat is really struggling. Kim Kardashian: I believe so much in the mission of Beyond Meat that I've stepped in to help with my greatest asset, my taste. Snoop Dogg: How did I introduce plant-based meat to my family, plant-based products to my family? I just slid it on them. Kate Linebaugh: Beyond Meat signed up major celebrities as spokespeople, like Snoop Dogg. ![]() Speaker 3: That's why his no meat burger had one of the juiciest IPOs in two decades, more than doubling its price on the first day. Speaker 2: Shares of plant-based burger maker Beyond Meat have more than doubled in their market debut (inaudible). Its initial public offering in 2019 was one of the most successful IPOs in the last two decades. And, the company has been on a meteoric rise, not just with consumers but also on the stock market. Kate Linebaugh: At the supermarket, you've probably seen Beyond Meat products. This version may not be in its final form and may be updated. “Look at it” reason number one: This is a Beyond Meat meatball sub at Subway.This transcript was prepared by a transcription service. Even just eating 50% less meat (maybe that's two fewer beef nights in your house per week) can result in a 30% reduction in your water footprint, according to the New York Times. You can make a difference with a few simple changes. ![]() Did you know it takes 2,500 gallons of water to produce a pound of meat, according to PETA? Or that, according to former energy secretary Steven Chu, "If cattle and dairy cows were a country, they would have more greenhouse gas emissions than the entire EU 28."? ![]() There are many reasons, but my main draw to eat more plant-based meats is our climate. Main Reason Number Two: We should all be striving to eat less beef. There is no mess to clean up, and everyone is happy. I turn on the Weber, pop the patties on, make a salad and some other type of vegetable side, flip the burgers, plate everything, and dinner is served in about 10 minutes. Instead of making him a beef patty and only using one patty from my two-pack of Beyond, I just make the two Beyond patties. So, if you're a split-meat household, like mine is, I can cook up two Beyond Meat patties for dinner and I get zero complaints from my husband. Main Reason Number One: The Beyond Meat products actually, really, honestly, and truly taste like meat. I know what you're thinking: "That's great for vegetarians and vegans and the like, but why should I care if I like meat?" I have main two reasons why you should care, and then two sub-reasons that should send you running to get fast food - yes, fast food.
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